Why This Podcast Exists
The supplement industry is crowded. Hundreds of brands. Thousands of claims. Endless marketing. We’re here to cut through it.
Our goal is simple:
Help you make smarter decisions about what you put in your body.
Why Trust Us
Meet Dr. Jason Mitchell, N.D.
Jason is a board-certified naturopath with nearly 30 years in research, development, and education in the natural products industry. Founder of successful supplement brands, keynote speaker and sought-after advisor to natural brands. Focused on science, formulation, and consumer protection.
Jason doesn’t see patients. He builds products, studies research, and teaches people how supplements actually work.
Meet Brian Casutto
Brian has 29 years of expertise in the Health & Wellness space. As a Sales sales and operations executive for some of the industry’s most notable dietary supplement, sports nutrition and functional food & beverage brands, Brian knows what is true, and what is hype.
He’s also the Principal of Category Leaders, LLC, offering consultancy expertise for emerging health & wellness brands at both the retailer and practitioner level.
How Brands Qualify to Be Mentioned
Not every product makes the cut.
Before a brand is mentioned on this show, it must meet objective standards including:
If it doesn’t qualify, it doesn’t get airtime. No brand can pay to be on the show.
What We Cover
Ingredient & Product Deep Dives
We break down the science. Not just what something claims to do — what it actually does in the body.
“Buy or Don’t Buy” – Rapid Fire
Trending supplements. Straight answers. No hedging.
Industry Innovation Watch
What’s actually new? What’s just repackaged hype?
Mental Health Corner
Because health isn’t just physical. Practical strategies for stress, anxiety, mindset, and resilience.
Ask Doctor Jason
Have a question about a supplement? A brand? An ingredient? Something you saw online? Submit it here.
We may answer it on an upcoming episode.
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